--- title: Seasonality and Its Effect on Business Sales and Performance description: Without adjusting business sales for seasonality, you’re leaving a blind spot in your business plan. image: https://www.tworldnorthstar.com/hubfs/Blog_Images/seasons-of-the-year-1127760_1280.jpg --- **[![phone](https://www.tworldnorthstar.com/hubfs/2020%20Website/white-phone-solid%20(1).svg "phone")(888) 290-5232](tel:888-%20290-5232)      ![envelope](https://www.tworldnorthstar.com/hubfs/2020%20Website/envelope-solid-white.svg "envelope") [northstar@tworld.com](mailto:northstar@tworld.com)** [![TRANSWORLD-LOGO-2023-2Color-VF-02](https://www.tworldnorthstar.com/hs-fs/hubfs/Tworld%20Logos/TRANSWORLD-LOGO-2023-2Color-VF-02.png?width=1801&height=600&name=TRANSWORLD-LOGO-2023-2Color-VF-02.png "TRANSWORLD-LOGO-2023-2Color-VF-02")](https://www.tworldnorthstar.com/) ![4 Team members](https://www.tworldnorthstar.com/hs-fs/hubfs/2020%20Website/Imagery/4%20Team%20members.jpeg?width=1350&name=4%20Team%20members.jpeg "4 Team members") # Transworld Blog From business brokerage to mergers and acquisitions; we are the business sale specialists. - [buying a business](https://www.tworldnorthstar.com/blog/topic/buying-a-business) # [Seasonality and Its Effect on Business Sales and Performance](https://www.tworldnorthstar.com/blog/seasonality-and-its-effect-on-business-sales-and-performance) [Read More →](https://www.tworldnorthstar.com/blog/seasonality-and-its-effect-on-business-sales-and-performance) - [buying a business](https://www.tworldnorthstar.com/blog/topic/buying-a-business) - [selling a business](https://www.tworldnorthstar.com/blog/topic/selling-a-business) - [For Entrepreneurs](https://www.tworldnorthstar.com/blog/topic/for-entrepreneurs) - [Case Studies](https://www.tworldnorthstar.com/blog/topic/case-studies) - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.tworldnorthstar.com%2Fblog%2Fseasonality-and-its-effect-on-business-sales-and-performance) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fwww.tworldnorthstar.com%2Fblog%2Fseasonality-and-its-effect-on-business-sales-and-performance) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://www.tworldnorthstar.com/blog/seasonality-and-its-effect-on-business-sales-and-performance) [All Posts](https://www.tworldnorthstar.com/blog) # Seasonality and Its Effect on Business Sales and Performance - [Tweet](https://twitter.com/share) No business is exempt from the effects of seasonality. Sure, seasonality is easy to picture if you’re selling hats and mittens or academic planners, but what if the ebb and flow of your business sales are a little less obvious? Even if a business isn’t thought of as *seasonal*, interest in and demand for products and services is still affected by seasonality. It’s a perfectly natural, and at times, annoyingly unavoidable aspect of business. But never fear. Just like we anticipate the leaves turning and the snow falling, the seasonality I’m talking about is predictable. This means it can be learned and understood. And, through that understanding, those perfectly unavoidable instances can be [leveraged to your benefit](https://www.tworldnorthstar.com/blog/story-of-a-successful-sale).  ## How Seasonality Affects Business Sales [![Business Performance Seasonality](https://www.tworldnorthstar.com/hs-fs/hubfs/Blog_Images/seasons-of-the-year-1127760_1280.jpg?width=320&name=seasons-of-the-year-1127760_1280.jpg "Business Performance Seasonality")Seasonality](https://speckyboy.com/2012/08/08/how-seasonal-factors-can-influence-your-business/) plays an important role in business. Oftentimes, it is the cause of otherwise unexplained increases and decreases in sales. Those who lack an understanding of an industry’s natural cycle might misdiagnose a decline in sales, especially if it lasts longer than two months. But, with a basic understanding of seasonality, a lull like that won’t lead business owners toward implementing unnecessary changes or chasing wild geese. Instead, it will be attributed to the industry’s annual fluctuation. ## Seasonality and Business Performance Accounting for seasonal fluctuations is necessary for developing a clear understanding of business performance. Take for instance some of the standard *seasons *capable of influencing consumer demand: holidays (Christmas, Easter, Valentine’s Day), government (tax returns, first day of school), and fiscal timelines (end of quarter and year-end reporting) are all key influencers. Knowing how your product or service is affected by these timetables is necessary so the sales data can be adjusted to represent [accurate sales performance](http://www.forbes.com/sites/billconerly/2014/12/15/seasonality-in-business-and-economics-a-primer/#17a46b905254). Otherwise, raw data showing a poor quarter might actually be above average when viewed according to seasonal benchmarks. Without accounting for seasonality, you’re leaving a blind spot in your business plan. ## Leveraging Seasonality for Business Performance Perhaps the greatest benefit to understanding how seasonality affects business sales is that it clues business owners into what they can and cannot control. Sometimes sales will be up and sometimes sales will be down, but if you’re able to [adjust those figures](https://www.tworldnorthstar.com/blog/prep-your-business-for-sale-tips-for-recasting-your-business-financials) according to the industry data, you’ll know whether those fluctuations are inside or outside your control. This means you can allocate your energy and resources where they can make a difference. [![What is your business worth? When you work with an advisor that knows your industry, you know your hard work is in good hands. 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Where you might imagine pop-up tent trailers going for $15–20K, the owner and his team specialized in high-end adventure vans, or “Class B” RVs, ranging between $100–200K. - [Transworld Business Advisors](https://www.tworldnorthstar.com/blog/author/transworld-business-advisors) - 4 min read - Jan 11, 2024 3:17:00 PM ## [Case Study: How Transworld Helped PWC Sell Their Business in 7 Months](https://www.tworldnorthstar.com/blog/case-study-how-transworld-helped-pwc-sell-their-business-in-7-months)   Sales Timeline: 7 Months   The Background Professional Wireless Communications. Inc. (PWC) has provided reliable and affordable two-way radio solutions in Minnesota and Iowa for 25 years. The company has a loyal and diverse clientele, from schools and hotels to casinos and stores. Pat and Paula Green, a husband-and-wife duo, started the business from scratch. With Mark, their salesperson and 20% owner, they have built a profitable and reputable enterprise. As they neared retirement, the Greens wanted to sell the company and focus on family. Mark also desired to sell, but remain employed by PWC. - [Transworld Business Advisors](https://www.tworldnorthstar.com/blog/author/transworld-business-advisors) - 4 min read - Aug 24, 2023 9:00:00 AM ## [Case Study: Selling a Pet-Sitting Business in Less Than 4 Months](https://www.tworldnorthstar.com/blog/case-study-selling-a-pet-sitting-business-in-less-than-four-months)   Sales Timeline: Less than 4 months Sale Price: $320k   The Background Located in the Twin Cities, the owner of Whiskers to Tails Petsitting had proven to be a successful entrepreneur focused on providing care for animals in the home. 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